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ATLANTA Scana Corp. has assigned creative duties on its advertising account to WPP Group’s JWT here after a review, the company said.
The incumbent, McRae Communications, an independent Atlanta shop, did not defend. McRae handled creative and media chores on the account for the past three years.
JWT in Atlanta will partner with WPP siblings MindShare for media planning and buying and RMG Connect for direct mail efforts.
Consultancy the Bedford Group in Atlanta led the search; other contenders were not disclosed.
Scana
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