JWT Wins Jenny Craig

NEW YORK J. Walter Thompson has won the creative portion of Jenny Craig Weight Loss Centers’ ad account, the client has confirmed. Jenny Craig spends about $45 million annually on ads.

The client had previously confirmed the participation of Publicis Groupe-backed Bartle Bogle Hegarty, WPP Group’s JWT and Interpublic Group’s Gotham, all in New York, and independent Heil-Brice Retail Advertising in Newport Beach, Calif. [Adweek Online, May 25].

BBH withdrew on June 1, two days before final presentations began, said sources. The pitches concluded last Friday afternoon.

As for the finalists that did present, client vice president of marketing Scott Parker said: “All three agencies that pitched did an outstanding job. But when we stepped back and looked at all the candidates, JWT stood out in their overall integrated capabilities, from creative to account management to market research to direct, specific and CRM capabilities.”

The incumbent, independent Johnson/Ukropina in Irvine, Calif., did not participate in the review.

Media duties will remain at Aegis Group’s Carat USA in Los Angeles.