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J. Walter Thompson’s glo bal reach and the consulting background of chief strategy officer Rob Sca lea led Novell to hand the shop its $30 million account last week, sources said.
Novell awarded creative and media chores to the New York agency. Client rep Bruce Lowry cited cost savings and JWT’s “extreme global reach and effectiveness.” SicolaMartin in Austin, Texas, and OMD in Dallas previously handled creative and media, respectively.
Sicola defended the account, tapping into the resources of WPP Group sibling Young & Rubicam, New York.
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