JWT Preps 1st Ads For Ill. Tourism

J. Walter Thompson will attempt to increase tourists’ overnight stays in Illinois with a campaign themed, “Mile after magnificent mile,” state officials said. The effort is set to launch in May. The WPP shop won the estimated $6 million business in a review, state reps said last week. Work from the incumbent, Omnicom’s BBDO in Chicago, used the tagline, “Right here, right now.”