JWT Parks Ford Media

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By Tanya Gazdik





DETROIT–Following the consolidation of $700 million in national media buying duties at J. Walter Thompson, Ford Motor Co. is considering consolidating $200 million-plus in spot TV buying, said David Ropes, Ford’s director of corporate advertising and integrated marketing.





Ropes will head a new JWT unit, called Ford Motor Media, that will buy media for the Ford division, Ford customer service, Ford corporate advertising, Lincoln-Mercury, Jaguar North America and Mazda Motors of America.





Media planning and creative duties remain at each division’s respective agency:...

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