JWT London Hires Duthie for Planning

NEW YORK JWT has filled its lead planning post in London, hiring Hugh Duthie, the former top strategic planner at TBWA\Chiat\Day in New York.

Duthie fills a vacancy left by the January exit of Russ Lidstone, who, along with former JWT managing director Mark Cadman, left for Havas’ Euro RSCG in London.

As planning chief, Duthie will work across JWT London’s roster of clients. The shop works for HSBC, Vodafone, Nestle, Shell, Unilever, Kraft and Kimberly-Clark.

“Now is the time for JWT London to restore its thought leadership and apply a new point of view about consumers and brands in the broadest sense, and Hugh will help get us there,” said office CEO Alison Burns, to whom he reports.

Duthie left Omnicom Group’s TBWA\C\D in May, after 15 months as chief strategic officer [Adweek Online, May 4]. He was succeeded by Suzanne Powers, who shifted from the shop’s Playa del Rey, Calif. office to become executive director of strategy and business development. Since then, Duthie has been consulting.

“It’s clear that the [JWT] management team has a renewed appetite for the kind of populist, big-brand-building ideas that capture people’s imagination and create desire,” said Duthie, in a statement. “I’m looking forward to digging in and working on brands that truly do matter.”