JWT Joins Google’s Creative Roster

New York office wins Enterprise assignment after a pitch

Add JWT to the list of creative agencies that work for Google.

The New York office of the WPP Group shop has landed a creative assignment from Google's Enterprise division after a pitch, according to sources. Enterprise markets Google's browser, cloud platform, maps and search services to businesses, schools and non-profit organizations.

A JWT representative declined to comment, referring questions to Google, which confirmed the hiring of the agency but declined to discuss details around its assignment.

Sources said that JWT had already ramped up on the business with, for example, the hiring of an account chief: Sherri Chambers. Chambers, a former group brand director at 72andSunny, is now a global business director at JWT.

Spending on the assignment could not be ascertained. All told, Google spent more than $235 million in media last year, including $68 million on Nexus 7; $48 million on Chrome; $37 million on Chromebook; and $36 million on Google+, according to Nielsen. Those figures don't include online outlays.

JWT's win comes after the addition of Energizer's personal care brands (Playtex, Hawaiian Tropic, Banana Boat, etc.) in August and global brand image responsibilities on Nokia in July. In both cases, the shop expanded a relationship with an existing client. The New York headquarters also has a new CEO in Peter Sherman, a former European managing director at BBBO who started in August.

As a marketer, Google plays the field, employing a passel of outside creative shops, including Venables Bell & Partners, 72andSunny, Johannes Leonardo, Huge and now, JWT. The Mountain View, Calif.-based company also has in-house creative group. So, needless to say, Google has lots of options and no one agency rules the roost.