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JWT has exited UPS’ global marketing services review, the WPP shop has confirmed.
Still in the hunt are teams led by Havas’s Euro RSCG and WPP units Ogilvy & Mather and Young & Rubicam, said sources. All of the contenders are pitching from their offices in New York.
As planned, UPS was to select a winner two weeks ago. Since then, client executives have asked contenders various questions about their fee proposals, according to sources.
JWT declined to explain its exit, but sources said that the shop was concerned about the direction of the fee talks.
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