JWT Exits UPS Review

JWT has exited UPS’ global marketing services review, the WPP shop has confirmed.

Still in the hunt are teams led by Havas’s Euro RSCG and WPP units Ogilvy & Mather and Young & Rubicam, said sources. All of the contenders are pitching from their offices in New York.

As planned, UPS was to select a winner two weeks ago. Since then, client executives have asked contenders various questions about their fee proposals, according to sources.

JWT declined to explain its exit, but sources said that the shop was concerned about the direction of the fee talks. Worldwide CEO Bob Jeffrey alluded to that concern in an internal e-mail today to top executives in his network.

“We felt good about our performance in the pitch. However, the post-pitch process has been such that we have decided they are not the type of client we will work well with,” Jeffrey wrote. “The only post-pitch feedback has centered on protracted, legal, contractual financial discussions that are not in our best interest.”

A representative of Atlanta-based UPS had no immediate comment on JWT’s withdrawal. The rep confirmed, however, that UPS had yet to select an agency.

The account includes traditional and digital advertising, customer relationship management efforts and media planning and buying. Annual worldwide media spending on the brand is estimated at $200 million, including more than $100 million in the U.S.

AAR in London is helping to manage the search, which began in April.

The winner will succeed IPG units The Martin Agency (U.S duties) and McCann Erickson in London (international duties).


Nielsen Business Media