JWT Breaks Ford Truck Campaign

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DETROIT Ford Motor Co. tonight debuts new work for its Super Duty pickup truck during the broadcast of ABC’s Thursday Night Football with three spots. A 15-second teaser, “The Beast,” ran on Sept. 1.

The spots, which were created by WPP Group’s J. Walter Thompson, focus on the Super Duty’s strength and toughness, which are demonstrated in real-life situations.

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