JWT to Break TV, Print Work For Lunchables

Oscar Mayer Foods will launch a marketing campaign for its Lunchables Fun Snack brand next month, a company representative said.

The campaign will promote a variety of dessert snacks from the Madison, Wis.-based food marketer, the representative said. TV and printwork is from J. Walter Thompson in Chicago, Oscar Mayer’s lead agency.

Separately, Oscar Mayer last week unveiled a ham campaign, “Oscar like you never seen before,” in Atlanta.

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