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J. Walter Thompson targets baby boomers, golfers and fleet managers in a TV and print campaign for Ford Motor Co.’s TH!NK Mobility line of environmentally friendly vehicles.
The advertising supports the two- and four-pass enger electric vehicles that carry the nameplate Neighbor. The vehicles went on sale last Nov ember at certain California dealerships. Additional rollouts are set for this year.
The campaign includes eight print ads to run in regional lifestyle, golfing and trade publications.
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