Justin Timberlake Is Back for Bai, and He's Weirdly Obsessed With the Fruit He 'Invented'

Follows up his 2017 Super Bowl ad with Christopher Walken

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Justin Timberlake feeds “braspberries”—blueberry-filled raspberries, which the pop star introduced for some reason last year on his Instagram feed—to an anchorman in Bai’s send-up of cable-news bulletins.

Brian Huskey, so amusing as a dad-rapper in Toyota’s “Swagger Wagon” and humanizing CollegeHumor’s “If Google Was a Guy,” plays the TV journo, who valiantly tries to keep his mouth shut.

To be clear: Bai is not introducing a braspberry-flavored beverage. Instead, the spot draws a parallel between Timberlake’s freaky fruit combo and Bai’s ability to offer tasty, 5-calorie drinks made without artificial sweeteners.

That’s a stretch.

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