Just for Feet Returns

BOSTON-Just for Feet, vilified two years ago for a controversial Super Bowl commercial, has returned to the airwaves.

Last week, Boston-based Velocity Advertising broke three spots for the shoe-store chain that target serious runners. The ads steer clear of controversy, using colorful, flashy images of male and female runners.

In one spot, a voiceover asks, “Are you serious about running?” A Just for Feet store appears onscreen, with flashes of runners, shoes and sneakers, and the screen copy, “Run to live.

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