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Harry Potter is getting a theme park. We asked industry executives which other brands or characters would lend themselves to such a venue.
The Simpsons: well-known global brand, ageless characters with diverse consumer appeal, co-marketing opportunities with the Kwik-E-Mart and an excuse to serve alcohol with Moe’s Tavern. —Sarah Power, svp, director, strategic planning, Initiative, New York
A client meeting. They go on all day and they’re like a big ride with ups and down. —Harry Woods, co-cd, Woods Witt Dealy & Sons, New York
It would almost be too terrifying to contemplate: the inside of George Bush’s head.
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