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We asked industry execs which literary figures would make the best copywriters—and why?

Pablo Neruda. His words have R-rated meaning delivered in G-rated verse. —Peter Nicholson, partner, CCO, Deutsch, New York

Ellsworth Toohey [a character from The Fountain-head], a persuasive manipulator of culture who leveraged the great middle. He might well prove to be the ultimate alter ego of Generation X’s infatuation with their own dissent, and the nemesis of the hyperbolic elite with their fetish for all things glittery and rare.

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