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We asked industry execs to come up with a name for the planned online video channel from NBCU and News Corp.
A Day Late and a Dollar Short. I would rather see them use their collective brain power to come up with a new platform to monetize the digital audience as opposed to playing copycat. —John Paulson, president, North America, G2 Interactive, New York
Videyou. Or make it more of a community and call it Videus. —Paul Tilley, gm, creative, DDB, Chicago
The key factor in the name, assuming there is some explanatory function to it, is to illustrate that the content is high quality, professionally made and legal.
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