Just Asking

It is the big ideas that will engage and inspire our customers. The closer we can work together from the outset, strategically, creatively, executionally, the best chance we have to ‘crack the code’ and come up with something breathtaking and effective. The proliferation of media choices makes it impossible to have two separate development paths and fully leverage a client’s communication budget. It is far more likely in the future that not only will creative and media planning be in the same place, but it could well be the same person or team: a copywriter, a media ‘pathfinder’ and art director.