Just Asking

From the agency’s perspective, it’s great. It’s great to get together and talk about work for clients we won’t mention by name and talk about new strategies that we won’t discuss in detail. From our client’s perspective, not so much. Why aren’t you in the office thinking about my brand instead of at that mutual admiration society meeting?

It’s not a bad idea. Many industries require ‘public advocacy’ of some kind. If its charge is to help promote and increase the perceived value of advertising, the effort and the industry would achieve more long-lasting results by focusing on increasing the real capabilities of ad practitioners by pushing for standards and greater investment in training and development.

Advertising Week shows that it is time for a change in thinking. So much is insular, bred perhaps from attending one too many schmoozing events. Too little is innovative. Let’s change the conversation, become more competitive, take some risks. How about conducting consumer discussion groups on real issues or ideas? Why not conduct a challenge for competing teams? How about using Advertising Week to showcase really out-of-the-box thinking? Sundance can. Tribecca can. We can.

Our business is changing. Advertising Week is a great way to hear more about those changes from amazing speakers—people who are in the middle of how the ad business needs to adapt and grow as technology forces us to constantly rethink how to be creative. —Mitch Caplan, managing director, business development and integration, The Kaplan Thaler Group, New York

“Any time we can showcase our work for the broader public, it’s a good thing. Advertising week can be a forum where we exchange provocative ideas, inspire people to join and look to the future.”

–Peter DeNunzio, president, Draft FCB Group, New York.