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That would be MTV or VH-1 networks. Three- to four-minute commercials that are paid for by the music label—so it will influence the viewer to go out and buy the album. They call them videos, but what’s the difference? And viewers think it’s programming.

If you mean which show does the best by using product placement and [viewers are] unaware because it’s relatively subtle. … The CSI shows and the Law & Order shows do a nice job with automobiles and computer equipment.

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