For July 4, Tillamook Takes a Stand Against Un-American American Cheese

Honest Abe joins campaign against processed cheese

Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.

As we near any holiday—July 4 is coming up!—we watch brands try to capitalize on it by using social media to link themselves to the milestone. The West Coast dairy brand Tillamook is amusingly taking its turn with an effort to change Independence Day into revolutionary moment for 100 percent natural cheese products. 

As you most likely already know, American cheese isn't, strictly speaking, cheese; it's a type of processed cheese. The FDA, in fact, has pretty strict regulations about how cheese brands label it.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in