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As we near any holiday—July 4 is coming up!—we watch brands try to capitalize on it by using social media to link themselves to the milestone. The West Coast dairy brand Tillamook is amusingly taking its turn with an effort to change Independence Day into revolutionary moment for 100 percent natural cheese products.
As you most likely already know, American cheese isn't, strictly speaking, cheese; it's a type of processed cheese. The FDA, in fact, has pretty strict regulations about how cheese brands label it.