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NEW YORK It’s been 20 years since Jolt was the talk of the beverage industry as the over-caffeinated cola drink favored by college students and others who kept late hours.
Since then, Red Bull has emerged as a popular “energy drink” among the same consumer target.
Now Jolt, owned by Wet Planet Beverages of Rochester, N.Y., and available in various flavors, is planning a comeback. This week the brand named its first lead creative agency: Omnicom Group-backed Colangelo Synergy Marketing in Darien, Conn.
The
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