Johnsonville Taps C-K

BOSTON Independent Cramer-Krasselt has added creative chores on Johnsonville Sausage following a review, the agency said today.

C-K’s Milwaukee office will handle the assignment, which moves over from Preston Kelly in Minneapolis. Media chores, not part of the review, remain at Interpublic’s Campbell Mithun in Minneapolis.

The client spent about $15 million on ads through the first seven months of 2008 after spending $20 million-plus during 2007, per Nielsen Monitor-Plus.

Tom Wolff, CMO at Johnsonville, said C-K’s creative and consumer insights won out during the pitch. Other contenders were not disclosed.

Betsy Brown, evp, gm at C-K in Milwaukee, vowed that upcoming work set to launch early next year would “create a more powerful emotional connection with consumers in a category dominated by conversations solely about flavor and taste.”
This marks the second noteworthy client addition for C-K in recent weeks, coming on the heels of the agency’s Rayovac win as September began. C-K’s first work for the battery company will break in November, tied to Disney’s upcoming Bolt movie. C-K’s Milwaukee outpost is also handling Rayovac.