NEW YORK--Executives at Johnson & Johnson agencies were on pins and needles last week, awaiting the final word on a long-anticipated global re" /> Johnson & Johnson readies hit list <b>By Cathy Taylor and Michael McCarth</b><br clear="none"/><br clear="none"/>NEW YORK--Executives at Johnson & Johnson agencies were on pins and needles last week, awaiting the final word on a long-anticipated global re
NEW YORK--Executives at Johnson & Johnson agencies were on pins and needles last week, awaiting the final word on a long-anticipated global re" />
NEW YORK--Executives at Johnson & Johnson agencies were on pins and needles last week, awaiting the final word on a long-anticipated global re" />

NEW YORK–Executives at Johnson & Johnson agencies were on pins and needles last week, awaiting the final word on a long-anticipated global re" data-categories = "" data-popup = "" data-ads = "Yes" data-company = "[]" data-outstream = "yes" data-auth = "">

Johnson & Johnson readies hit list By Cathy Taylor and Michael McCarth

NEW YORK--Executives at Johnson & Johnson agencies were on pins and needles last week, awaiting the final word on a long-anticipated global re

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When it comes down, sources said, it will delineate who the favored sons are on the New Brunswick, N.J.-based client’s long roster. “It will be similar to what P&G and Unilever have done recently,” said one source.
However, some sources speculate that a new shop might pop up on the roster to handle Pepcid anti-ulcer drug, which is currently prescription only.
Exactly which brands will move has not been finalized, but agency executives said that Young & Rubicam and Cadwell Davis Partners will probably see their role on the agency roster diminished, if not broken off entirely.

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