NEW YORK The much anticipated dropping of the other shoe in Johnson & Johnson's agency realignment seems to have started." /> Johnson & Johnson moves print from Y&R <b>By Cathy Taylo</b><br clear="none"/><br clear="none"/>NEW YORK The much anticipated dropping of the other shoe in Johnson & Johnson's agency realignment seems to have started.
NEW YORK The much anticipated dropping of the other shoe in Johnson & Johnson's agency realignment seems to have started." />
NEW YORK The much anticipated dropping of the other shoe in Johnson & Johnson's agency realignment seems to have started." />

NEW YORK The much anticipated dropping of the other shoe in Johnson & Johnson’s agency realignment seems to have started." data-categories = "" data-popup = "" data-ads = "Yes" data-company = "[]" data-outstream = "yes" data-auth = "">

Johnson & Johnson moves print from Y&R By Cathy Taylo

NEW YORK The much anticipated dropping of the other shoe in Johnson & Johnson's agency realignment seems to have started.

Late Friday, the New Brunswick, N.J.-based healthcare concern said it would move its “print coordination” assignment from Young & Rubicam/N.Y. to St. Louis-based Advanswers, starting with January 1994 publications.
Y&R, which also handles the TV buying assignment for J&J, lost its remaining J&J creative assignments in the July realignment of brands (ADWEEK, July 26).
J&J vp/advertising Pete Tyrrell downplayed the shift of the Y&R assignment, which is essentially for print buying.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in