Johnnie Walker NBC Plug: Content or Commercial?

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The fine line between entertainment and advertising turned a shade more gray last week for Schieffelin & Somerset.

S&S’ Johnnie Walker Blue scotch pulled off an unusual product placement last Wednesday night, becoming part of the dialogue in NBC’s hit show The West Wing.

S&S, a Diageo subsidiary that has placed several liquor brands on shows such as The Sopranos (Hennessy) and Friends (Dom Pérignon), appeared to hit a home run with West Wing.

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