John Costello to Head Up Sears Advertising

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CHICAGO – John Costello, 45, was named senior executive vp/general manager of marketing for Sears, Roebuck & Co.’s Merchandise Group. Costello, who was president and coo of Nielsen Marketing Research, will be responsible for all of Sears’ marketing and buying services including advertising. He had also been at Wells Rich Greene BDDP/N.Y.

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