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Jordan, McGrath, Case & Taylor is breaking a new print and radio campaign for Okidata, which positions the company’s printers and fax machines as being as hard-working and reliable as the people who use them.
Targeted at the small/home office market, one of two print ads juxtaposes an office worker with a robotic figure made of Okidata machinery. The headline reads, “Workaholic? Meet your soulmate.” The image is saturated in hues of orange, pink and green.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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