J.J. Watt Creates Immediate Buzz for Reebok With a DIY Video

The NFL player's 'box jump' clip already has 2 million views

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

J.J. Watt, the Houston Texan and NFL defensive player of the year, has signed an agreement with Reebok to make the shoes he'll wear on the field. What's interesting is Reebok doesn't have the right to place its logo on an NFL gridiron, so Watt will perform this fall in, for all intents and purposes, an unbranded football cleat. 

Reebok's parent company, Adidas, has a deal with the NFL that allows endorsers to wear its logo on the field, but Reebok does not.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in