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Health and consumer-care giant Johnson & Johnson has been meeting with its global roster of media shops in recent days to conduct what amounts to performance assessments for the past three years. Moreover, J&J is holding “vision checks” concerning how those agencies will handle their assignments moving into the future, according to sources.
The client’s global media spending is about $3 billion, a full third of that spent in the U.S. market.
The activity constitutes a “pre-review,” said sources, where incumbents are basically being asked to defend their work and present plans for optimizing performance in the years to come.
They stopped short of saying that J&J has launched a review or series of reviews — but said such moves were possible in short order.
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