Jiffy Lube Hires Rookie Shop

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Jiffy Lube, the nation’s largest chain of automobile oil change and lubrication centers, has selected McCarthy Mambro Bertino to handle its advertising.

Jiffy Lube, Houston, began a review in April and chose the Boston shop over FCB, New York, in the final round. The incumbent agency, The Richards Group, Dallas, did not participate.

It

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