JetDirect Picks Winsper

BOSTON Leveraging its experience in the aircraft and C-suite segments, independent shop Winsper here has added JetDirect Aviation for advertising and marketing chores.

The client, located in Burlingame, Calif., provides aircraft management, charter, acquisition and brokerage services.

“We are thrilled to have Winsper help us with the launch. We will be tapping into all of their services from brand positioning and corporate identity, to advertising, direct marketing and promotion,” said Meg Chase, the client’s director of marketing, in a statement.

Winsper was chosen without a review. The budget was not disclosed.

Some other Winsper clients are IBM, Computer Associates, Siemens and SAP Americas. The agency has also worked on corporate jet accounts.