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NEW YORK Marketers have mostly stayed quiet about the public bailout of financial institutions and auto companies, but low-cost airline JetBlue is broaching the subject, albeit comically, in a new campaign.
The effort, breaking next week in The New York Times and The Wall Street Journal, is putatively aimed at former high-flyers who are humbled by current economic conditions. “A message to all hedge fund managers, big investment bankers, moguls, tycoons…” reads one ad, which lists several other variations of big shots who “might be rethinking that next trip on a private jet.”
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