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JetBlue’s review of advertising duties covers all agency partnerships, according to an airline representative.
Lead creative agency JWT is not defending. The media incumbent is fellow WPP Group shop MediaCom, and digital duties on JetBlue.com are handled by Interpublic Group’s Huge in Brooklyn, N.Y. MediaCom and Huge had no comment.
Major media spending on the brand exceeded $20 million last year and approached $10 million in the first nine months of 2009, according to Nielsen. Those figures don’t include online spending.
The New York offices of JWT and MediaCom have worked on JetBlue since late 2005, when the duo won a pitch against four other contenders.
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