Jenny Craig Moving Ahead With Review

LOS ANGELES – Consultants Bob Wolf and Dan Pearlman are inviting 23 ad agencies and three media buying companies to submit their credentials to pitch Jenny Craig’s $40 million ad account.
The review is for creative and media buying duties. It is also the first agency search handled by the new Bob Wolf Partners & Co. consultancy in Los Angeles, which was formed several weeks ago [Adweek, May 18].
According to Wolf, former chairman of Chiat/Day North America, the agencies invited are: DMB&B, BBDO West, DDB Needham, Mendelsohn/Zien Advertising and Ogilvy One Worldwide, all Los Angeles; Dailey & Associates, West Hollywood, Calif.;