Jeff Goodby, Famous for Milk, Is Hitting the Harder Stuff With His Own Tequila Brand

The making of Tears of Llorona, and the value of creative outlets

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Tienes tequila?

Jeff Goodby may be best known as the guy who dreamed up "Got milk?"—one of the truly legendary advertising taglines of all time. But lately he's been obsessed with a very different kind of beverage.

For the past few years, the Goodby Silverstein & Partners co-founder has been helping to produce, design, brand and market a high-end Mexican tequila called Tears of Llorona—a side business completely separate from his work at his San Francisco agency. 

Goodby got into the liquor business with his old advertising partner Andy Berlin, who was also a co-founder of what was originally Goodby, Berlin & Silverstein (and later a co-founder of Berlin Cameron).



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