Jeep Walks the Dinosaur in New Jurassic World Dominion Campaign

A new ad focuses on the merits of an electric Wrangler when raising a prehistoric creature

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Since six Jurassic Park films haven’t convinced us of the folly of introducing dinosaurs into our modern era, Jeep’s latest ads embrace the chaos and give dinosaur pets a ride.

A 60-second ad shows the owner of a new Jeep Wrangler 4xe (with a John Hammond bug-in-amber shift knob) coming across a freshly hatched Carnotaurus on his front lawn. Instead of calling animal control or the nearest natural history museum, he opts to keep it as a pet.



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