Jeep Walks the Dinosaur in New Jurassic World Dominion Campaign

A new ad focuses on the merits of an electric Wrangler when raising a prehistoric creature

Since six Jurassic Park films haven’t convinced us of the folly of introducing dinosaurs into our modern era, Jeep’s latest ads embrace the chaos and give dinosaur pets a ride.

A 60-second ad shows the owner of a new Jeep Wrangler 4xe (with a John Hammond bug-in-amber shift knob) coming across a freshly hatched Carnotaurus on his front lawn. Instead of calling animal control or the nearest natural history museum, he opts to keep it as a pet.

He walks it around the neighborhood (and past a new Grand Cherokee 4xe) as it tries to ingest small dogs, he dons a T-Rex suit and tries sparring with it in the yard.

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Jason Notte

Jason Notte was a staff writer at ADWEEK.