JDK Opens N.Y. Outpost

BOSTON Jager Di Paola Kemp Design said it has opened an outpost in New York and appointed Tracey Taylor account director and Jill Letts office coordinator.

Taylor comes to JDK with more than 10 years of marketing experience. She has served as senior account manager and creative team leader at Aquent in New York, account manager at W.T. Quinn in Atlanta and senior account manager at Interpublic Group ad shop Fitzgerald & Co., also in Atlanta. Letts has held sales positions at Anne Klein New York, Cerutti Jeans and Cole Haan.

The Burlington, Vt.-based company said it expanded into Manhattan’s SoHo neighborhood in order to better service its New York-based clients.

JDK is an independently owned shop that provides brand strategy, product design and packaging, visual merchandising, advertising, Web site development and marketing collateral.

Clients include American Eagle Outfitters, Burton Snowboards, FMC, Stratton Mountain Resort, Microsoft’s Xbox, Pepsi-Cola’s SoBe beverage unit, Virgin Mobile and Wolverine’s Merrell, Sebago and Patagonia brands.

—Adweek staff report