Jay Chiat: Larger Than Life

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It seems only appropriate that Chiat/Day was born on the beaches of Los Angeles in 1968. The West Coast was home to a mind-bending social revolution, and against that backdrop, Jay Chiat ushered in advertising’s own countercultural revolution. In an industry established in the shadows of Madison Avenue skyscrapers, his upstart shop basked in the California sunshine, awash in creative audacity, youthful swagger and disdain of industry convention.

Chiat was the agency’s relentless, driving force for the better part of 25 years, stepping back only after C/D was sold in 1995.

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