James Lipton Lands Starring Role in TurboTax Super Bowl Ad, Then Is Abruptly Dumped

W+K teaser spoofs celebrity endorsements

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It was a plum role he might have eventually discussed at length with his fellow thespians on Inside the Actors Studio. But alas, James Lipton's chances at the biggest commercial stage have been unceremoniously dashed—according to this amusing TurboTax Super Bowl teaser from Wieden + Kennedy. 

W+K's meta Super Bowl campaign for TurboTax pokes fun at celebrity endorsements, teasers and teasers for teasers, beginning with "Someone Else," a 60-second spot that rolled out Tuesday (directed by Knucklehead's Ben Gregor)—showing the 89-year-old Bravo personality arriving for a meeting about a commercial for which, he believes, he has secured the leading role.



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