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Jamba Juice is squeezing its way into fashion. The smoothie chain announced late last week a licensing agreement with Headline Entertainment to develop a line of branded apparel. The companies will create men’s, women’s and youth T-shirts, sweatshirts and headwear, as well as a tote bag.
The apparel, which will feature Jamba-inspired designs, will be sold to mass, specialty and upscale retailers, as well as online. Select items will be available in Jamba Juice stores themselves.
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