Jack in the Box "Bus"

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

What’s better than a Super Bowl spot featuring a bus crash? How about two of them? Some Super Bowl viewers were treated to two commercials revolving around bus accidents. One, a national spot for Doritos, showed a guy whose outrageous luck runs out with his bag of chips. And in local markets where Jack in the Box operates, viewers witnessed the chain’s mascot, the orb-headed chief executive character Jack get hit by a bus just as he is crossing “Hope” street. 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in