Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
What’s better than a Super Bowl spot featuring a bus crash? How about two of them? Some Super Bowl viewers were treated to two commercials revolving around bus accidents. One, a national spot for Doritos, showed a guy whose outrageous luck runs out with his bag of chips. And in local markets where Jack in the Box operates, viewers witnessed the chain’s mascot, the orb-headed chief executive character Jack get hit by a bus just as he is crossing “Hope” street.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in