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Partners & Simons Readies Launch Ads for Web Marketing Site
BOSTON–Partners & Simons will create consumer and trade ads to launch WinWin.com, which aims to make Internet banner advertising more effective.
Boston-based Partners & Simons bested finalists Euro RSCG DSW Partners, Salt Lake City, and Interbrand, New York, in a two-month review.
WinWin.com expects to select a separate media partner. Contenders currently being evaluated were not disclosed. Partners & Simons typically works with outside media services, including Carat Freeman in Newton, Mass.,
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