It’s Time to Hire a Chief Brand Safety Officer

Bank of America leads by example toward reputation preservation

Brands are exposed to a lot of potentially unsafe scenarios that a chief brand safety officer could prevent. Getty Images

Earlier this week, Bank of America became the first major company to announce that it had appointed a brand safety officer to ensure a positive customer experience and protect the firm’s reputation online.

Ben Plomion is chief growth officer of computer vision and digital innovation firm GumGum.