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We're living in a time pervaded by fear. On one side of the current election, there's heavy conversation surrounding fear of immigrants, foreign powers, terrorism and the loss of what makes this country "great." The other side doesn't dispense that level of fear rhetoric, but they share a fair amount of social chatter about how it's simply all over for our nation and our future if the opposition wins.
And while we may condemn the fear both sides generate, marketers have to ask themselves what role they've played in setting the stage for this sort of national discussion.
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