It's Time for Brands to Jump Headfirst Into the Conversational Marketing Sphere

Adults in the U.S. spend up to 11 minutes per day on messaging apps

Brands have only scratched the surface of their marketing potential. Nearly 70 percent of digital sharing happens outside of social networks, out of sight of most marketers. I call this messaging area the conversational space. It encompasses all digital messaging and represents a huge opportunity for understanding consumers better than ever before.