It's split ends for Saatchi, Helene Curtis; global branding prompts Saatchi to resign $80-mil. account to focus on P&G products

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Saatchi & Saatchi Advertising/N.Y., having gotten caught in an international client crossfire between mighty Procter & Gamble and global-minded Helene Curtis, is ending its 10-year relationship with Helene Curtis, putting an $80-million account in play.
Helene Curtis on Friday said it is looking to hire a new agency to handle many of its consumer brands and that it has already narrowed the search to a few “creative powerhouses” with which the company already has relationships.

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