It's Official: Census to DraftFCB

NEW YORK The U.S. Census Bureau today confirmed hiring Interpublic Group’s DraftFCB for its $200 million 2010 campaign following a review. Adweek.com first reported DraftFCB’s selection for the business yesterday.

“It’s absolutely vital that everyone participate in the census, and as our nation becomes more diverse, the challenge of reaching everyone becomes greater,” said Census director Louis Kincannon, in a statement.

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