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LOS ANGELES Beck’s today said it would hold a review for its creative chores, confirming news reported by Adweek.com on Friday.
Belgium-based Frank Abenante, vp of global brands for Beck’s owner InBev, will oversee the process, said Doug Corbett, president of InBev USA. The timetable for the review has not been determined.
Incumbent Ground Zero here, which won the business one year ago following a pitch, will not defend, sources said.
Last November, InBev signed an exclusive distribution agreement with Anheuser-Busch in the U.S.
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