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There are those who say the trend toward “mindful consumption” — people thinking more carefully about what and why they buy — will sputter out just as soon as the economy fully rebounds. They’re wrong, and for a number of reasons. As appealing as it may be for marketers to anticipate a return to hyperconsumerism and mindless excess, there are simply too many factors making that not just unlikely but virtually impossible.
First, there are serious economic elements at play.
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