Andrew Benett

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    It’s Not Just the Economy, Stupid

    Brand Marketing

    There are those who say the trend toward “mindful consumption” — people thinking more carefully about what and why they buy — will sputter out just as soon as the […]

    This is a Profile

    Opinion: Why Green Companies Should Go Clear Instead

    Brand Marketing

    It turns out that it is easy being green—too easy. As anyone who’s ever visited a supermarket lately has noticed, brands of all stripes have been slapping labels attesting to […]